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Viacheslav Brahinets How to implement a business development plan

Viacheslav Brahinets: How to implement a business development plan

If you are thinking about starting your own company, you will most likely need to develop the business or hire people to do it for you. But where to start?

In this article, you will learn more about how to implement a business development plan for a company successfully.

Some words about implementing your strategy

Once you have a clear plan, implementation ideally comes down to simple assignment and control. Implementation steps will vary depending on your plan settings, but here are a few guidelines to keep in mind as you get started:

  • Hold regular interdepartmental meetings to keep everyone in the loop.

  • Simplify and centralize communication and data access with the right software, including lead generation and SFA (sales force automation) software.

  • Remember, it's a marathon, not a sprint. Business development is all about long-term growth, so look at trends rather than sweating over monthly numbers.

  • Ensure your business development plan aligns with individual department strategies. Sales managers are also responsible for developing their team goals, which are just as critical as yours. Clear communication and SFA software may ensure your goals don't work against each other.

  • Business development is about connecting departments to achieve new business goals. The best way to align your company with a single vision is CRM.

Now that we've looked at BD's strategy and operations, let's look at who's doing the work. The people who work in your BD department are called Business Development Representatives or BDRs.

BDRs work with almost all your departments as they seek and implement new strategies, goals, perspectives, people, and tactics for your company. Since BDRs work with many people and have diverse skills, they must come to the table with a certain amount of experience and qualities.


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